![]() ![]() Peiss's fast-paced narrative traces the birth, evolution, and maturation of the American cosmetics industry, from its roots in nineteenth-century storefronts to its current manifestation in corporate boardrooms. Her beautifully crafted book will delight and inspire readers interested in social, women's, and business history and in larger questions about gender, race, identity, and culture. ![]() In Hope in a Jar, Kathy Peiss, a professor of history at the University of Massachusetts, Amherst, places the cosmetics trade under a microscope, examining its inner workings to tell a captivating story about girlish dreams and feminine desires, female entrepreneurship and American capitalism. Yet this high-profile, profitable enterprise has escaped the scrutiny of business historians - until now. Mascara, lipstick, rouge, eye shadow: few female pocketbooks lack these essential tools for "making up." Since the 1920s, the cosmetics industry has been a multi-million dollar trade, with advertising campaigns that dominate the fashion magazines. Maybelline, Revlon, Max Factor, Cover Girl: few American women do not recognize these brand names. New York: Metropolitan Books, Henry Holt and Company, 1998. ![]()
0 Comments
Leave a Reply. |